Creative Kitchen
Penguins & Rabbit Holes

Penguins & Rabbit Holes

Insights and experiments into building better public knowledge online

Angel audiences
Penguins & Rabbit Holes

Angel audiences

The following is an excerpt from a collaboration post I did with Nir Kabessa for Forefront. This excerpt stands on its own as a high level frame - the full post goes into much more detail on current experiments and details for how this could work in practice. Angel audiences Imagine you’re in a five-year-long fishing competition with one of the best

Joey DeBruin
Jul 08, 2021·4 min read
The creator attribution ratio
Penguins & Rabbit Holes

The creator attribution ratio

Welcome new subscribers to Penguins & Rabbit Holes, a publication where we uncover insights and experiments into better public knowledge online! And for existing subscribers who missed it, you’re getting this because the Product Kitchen has emerged from its cocoon into a beautiful new collective, Creative Kitchen, home to some amazing writers and
Joey DeBruin
May 13, 2021·14 min read
Coase's Penguin is learning to fly
Penguins & Rabbit Holes

Coase's Penguin is learning to fly

For all of you that have followed me on this writing journey over the past six months, I hope that this is the piece that finally ties what might seem like my scattered interests together. I’ve been writing about everything from products underlying the creator economy, to why the audience increasingly grows the creator, to new ownership models for digital
Joey DeBruin
Apr 15, 2021·13 min read
Come for the NFTs, stay for the royalTs
Penguins & Rabbit Holes

Come for the NFTs, stay for the royalTs

Welcome new subscribers! In case you missed it, I’ve been exploring better incentive systems to value creation online. This is building off of the core insight in “The audience grows the creator” and we’re working with an increasingly stacked team on some pretty exciting announcements, so subscribe to stay informed as this project evolves. Let’s do a
Joey DeBruin
Mar 12, 2021·9 min read
Why crypto YC will be bigger than the original
Penguins & Rabbit Holes

Why crypto YC will be bigger than the original

This is part 2 of my series “The audience grows the creator.” Part one can be found here. Subscribe to follow my journey into the increasingly powerful and dynamic role the audience plays in growing the creators they love, and the ways creators are incentivizing that work. “Private membership communities are the new church” -Greg Isenberg   If private
Joey DeBruin
Jan 28, 2021·10 min read
The audience grows the creator, part 1
Penguins & Rabbit Holes

The audience grows the creator, part 1

Recently I was part of the OnDeck writer’s fellowship, and something struck me as odd. Out of the 200 writers who participated in the 10 week program, 63% of us said our primary goal was to “grow my audience.” But in workshops led by tens of successful writers from Tyler Cowen to Nathan Baschez to Lenny Rachitsky, the same story came up over and over again:
Joey DeBruin
Jan 08, 2021·4 min read